About

Lisa Matragrano is a highly accomplished Senior Product Marketing Manager at VMware, with over 19 years of experience in the industry. She is responsible for end-user computing product marketing for Workspace ONE Unified Endpoint Management. In her current role, Lisa leads the development and execution of marketing strategies that drive demand, increase market share, and accelerate revenue growth. Before joining VMware, Lisa served as Director of Marketing at Wellspring Worldwide, where she developed and implemented the global B2B marketing strategy for software as a service (SaaS) solutions. She was responsible for driving brand management, organizing and executing events, writing and designing digital, social, and printed content, and leading strategies for marketing campaigns, processes, and operations. Lisa also developed creative solutions to further grow the sales pipeline and qualified leads with the marketing and sales teams. Prior to that, Lisa worked as a Senior Marketing Manager at Intel, where she led marketing programs and product messaging for target markets in data center design. She created overarching marketing strategies for tiered partners and co-marketing programs with key partners to support their sales teams. Lisa also developed relationships with partners and end customers to grow the ecosystem, increase demand, and generate leads. Lisa holds a PhD in Neuroscience from Emory University, an MBA from Emory University - Goizueta Business School, and a BSc with Honors in Biology & Marine Science from the University of Miami. With her extensive education background and nearly two decades of experience, Lisa is a highly skilled marketer and product strategist. She is a proven leader who excels at driving results, building relationships, and delivering innovative solutions that help companies achieve their goals.